Local Market Advertising Programs and Sales Training: Generating "New-to-TV" Business

WorldNow's advertising and sales training programs empower local television broadcasters to create online advertising solutions that drive long term client success. Our programs initiate local station revenue growth and provide new streams of income. Many of the stations we work with are now realizing from 5 to 10% of their local revenue with our programs - the majority of it coming from new-to-TV clients made possible by the Internet and other new media platforms.

FOCUSING ON EMPOWERMENT & RESULTS
We believe in giving stations the tools, training and confidence to fully integrate online marketing initiatives into their sales departments. In collaboration with your sales management team, our goal is to implement a customized training and support program that will be designed to generate significant incremental revenue and measured against a specific revenue pro-forma.

SALES SERVICES
Local Sales Training
Basic online sales training provides station management and AEs with the support they need to effectively sell and manage online display and video inventory. WorldNow's Regional Sales Directors (RSDs) are veteran sales professionals with extensive experience in local television sales, training and management. Your RSD will work with Sales Management on:

Pricing and packaging strategies
Managing online inventory
Integration into your sales department
Advertiser benefits
Proper measurement
Making campaigns work for clients
Building good creative
Setting up and executing a revenue plan

Packaged Local Sales Programs
WorldNow's packaged programs target new business development categories in service sectors such as Health, Legal, Home Improvement and more. These directories drive significant, renewable revenues with annual contracts. These business development packages leverage flexible on-air schedules that are billed at full-rate, with a 35-45% mark up for the Web component.

A WorldNow Regional Sales Director will make sales trips to each market during the term of the agreement, build momentum by going on sales calls, make presentations and close new business. In concert with your sales team, a dedicated production team will assist you in gathering the elements required to launch sponsors quickly to shorten the time to billing. Our planning and execution allows your sales teams to focus on generating meaningful new revenue.

LET WORLDNOW HELP YOU LEVERAGE THE VALUE OF PROVEN SALES TRAINING AND SUPPORT TO GENERATE SIGNIFICANT NEW REVENUES.